eNTREPRENEUR, BUSINESSMAN, CEO.
LABAN NJUGUNA
Building businesses, Creating Impact
Living with Purpose
Entrepreneur
Business Leader
Coffee Lover
Safari Lover
WHO IS
Laban Njuguna
My name is Laban Njuguna, a Kenyan-American entrepreneur building a powerful economic bridge between East Africa and the American Midwest.
Born and raised in Kenya and later establishing business roots in the United States, I recognized a unique opportunity: two regions with enormous economic strength but very little direct connection.
The American Midwest is one of the most productive agricultural and manufacturing regions in the world. East Africa is one of the fastest-growing regions with expanding markets, entrepreneurial talent, and world-class agricultural products.
Through ventures such as Zabuni Specialty Coffee, Ajira America, Ajira Healthcare, and Zabuni Experiences, I am helping create a new economic corridor linking these regions through agriculture, tourism, and workforce development..
Brands i own
Ajira America
Strategic logistics and back-office support to streamline trucking operations and reduce costs.
Ajira HEALTHCARE
Expert clinical staffing and specialized operational support to optimize U.S. healthcare facilities.
ZABUNI EXPERIENCES
Bespoke, immersive safari and cultural journeys across East Africa with seamless, curated logistics.
ZABUNI COFFEE
An auction platform connecting global buyers with ethically sourced, quality African beans
VIDEO FEATURES
Explore a collection of media features and keynote presentations that highlight our commitment to global trade, community impact, and the stories behind our diverse brand portfolio.
Zabuni Coffee | Nebraska Stories
state department for diaspora affairs
pUBLICATIONS
SAFARI ENTHUSIAST
A deep love for
wildlife and adventure
The wild inspires me. Safari is more than a passion- it’s where i find perspective, peace, and purpose. it reminds me of the beauty of nature and the importance of preserving it for generations to come
get in touch
Lets build something remarkable
Whether you have a venture to discuss, a business opportunity, or simply want to talk over great coffee – Laban is always open to meaningful conversation
